Gravity Forms is one of the most flexible form plugins for WordPress. Out of the box it handles contact forms, quotes, applications, payments and surveys. But many businesses reach a point where the settings screen is not enough. You need a field type that does not exist, a connection to a system no add-on supports, or a form that changes based on who is logged in. Or you inherited a set of forms full of custom snippets that nobody understands, and something has stopped working.
That is when you need a Gravity Forms developer: someone who knows the plugin from the inside, writes clean code against its official hooks and add-on framework, and leaves you with forms that keep working after updates.
What’s included
- Custom field types for data the built-in fields cannot handle.
- Custom add-ons built on the official Gravity Forms add-on framework, with settings screens your team can manage.
- Integrations with CRM platforms, marketing tools, payment providers and internal systems, using their API.
- Complex logic, such as calculations, conditional routing, multi-page forms and dynamic population from your database.
- Workflows and automation after submission, including approvals, notifications and user creation. We often pair Gravity Forms with Uncanny Automator for this.
- Troubleshooting for failed notifications, missing entries, spam, payment errors and slow submissions.
- Accessibility fixes for labels, error messages and keyboard use, checked against WCAG 2.2.
- Automated tests for critical forms, so updates do not break them silently.
How it works
- Discovery. You tell us what the form needs to do, or what is going wrong. We review your existing forms and code.
- Fixed quote. We write up the scope and give you a fixed price.
- Build on staging. We develop and test on a staging copy, never on your live forms.
- Test. We test submissions end to end, including notifications, integrations and edge cases. For critical forms we add automated browser tests with Playwright.
- Launch and hand over. We deploy, monitor the first real submissions, and document how everything works.
Our article on when you need custom Gravity Forms development covers common scenarios in more detail.
What you get
- Forms that do what your business needs, built on supported hooks and API methods rather than fragile workarounds.
- Custom code in a proper plugin, under version control, not pasted into a theme’s functions file.
- Documentation of what was built and how to change it.
- Tests for critical forms where they make sense. Our guide to automated WordPress testing with Playwright and PHPUnit explains our approach.
Why Verma IT
Our founder, Ajay Verma, worked in support at Gravity Forms. He has seen the plugin from the inside: the common mistakes, the edge cases, and the right hooks for each job. He has also been building WordPress plugins since 2010, is a WordPress core contributor, and is a core developer of Uncanny Automator, which integrates with Gravity Forms.
We see untested custom form code as technical debt. A snippet that works today can fail quietly after the next update, and you find out when leads stop arriving. We would rather catch that on a test run than in your sales numbers. We write form customizations as maintainable plugins, add tests where the stakes are high, and keep the code current. Forms are also a common source of accessibility complaints, so we check them carefully. See our ADA compliance guide for WordPress for the wider picture.
Start a project
Contact us and describe what your forms need to do, or what is going wrong. We will review it and send you a fixed quote.
Frequently asked questions
- When do I need a Gravity Forms developer?
- When the built-in settings and official add-ons cannot do what you need: a custom field type, a connection to an internal system, complex calculations, or a multi-step workflow. Also when forms are slow, failing, or not accessible.
- Can you connect Gravity Forms to our CRM or internal system?
- Usually, yes. We use official add-ons where they exist, and build custom integrations with the Gravity Forms add-on framework and your system's API where they do not.
- Can you fix problems in forms someone else built?
- Yes. We review the existing forms, custom code and add-ons, find the cause of the problem, and fix it without rebuilding everything.
- Can you make our forms accessible?
- Yes. We check labels, error messages, focus order and keyboard use against WCAG 2.2, and fix both form settings and custom code.
- How much does Gravity Forms development cost?
- It depends on the scope. We review what you need and give you a fixed quote before we start.